Jose Luis “Chocs” Campos sent me an email asking if he could be on The C Spot to promote his band, Before Now, and their gig at The Mint on August 16th, in Los Angeles. I didn’t hesitate, even though Alternative Rock is not my thing, as I admired his passion to market the band. I agreed as long as we talked about what it takes to self market an Alternative Rock and Roll band and build a following in today’s digital space. Chocs came to L.A. In 2004 from Mexico, to pursue his dreams and is quite the established “new generation master of percussion.” Chris Poulson, drummer turned Lead Vocalist, joined us in-studio. Khris Campbell and Kevin Wolfe, the other 2 band members unfortunately couldn’t join us. I fell in love. With these two extremely talent young men with a desire to Make it No Matter What! This is what I’m talk’n about when I say, “bringing a product to market even if the product is you”, and why I love The C Spot. “Rock and Roll is really here to stay!” http://www.beforenowmusic.com tells it all! http://www.joseluiscampos.com/ http://www.kevinwolfe.com/ http://www.kriscampbell.com/ http://www.chris-poulson.com/ – Enjoy!
I have wanted to have Joe Jaffe on my show ever since we met one cold and dreary night in Indiana. Although I didn’t have a radio show at the time, nor did I ever think I would but since I do now, it’s a good opening for the show notes. Joseph Jaffe is a marketing and advertising expert and successful author of 3 books “Life after the 30 Second Spot”, “Join the Conversation” and “Flip the Funnel”. All must reads (me included – I must read them!) Joe’s attitude and passion for doing the right thing and truly seeing the bright side is complemented by his sense of humor and engaging presence. Of course his knowledge, creativity, and expertise always leave his audience with much to think about. Joe’s latest venture is “Evolution” – or is it “Evolation” hmm. His new company is a unique play on marrying start ups with brands. It may sound odd, and it is different, but it’s really worth a listen because there is something to this “link” that is really helping start ups and brands come together in a very contemporary way. If you think you may have the NEXT BIG THING then listen to what Joe has to say…personally, I could listen to Joe all day, and I think he could listen to Joe all day, but hey don’t we all listen to ourselves all day anyway? You can find Joe at www.startupforbrands.com and www.jaffejuice.com – or you could just Google… “Joe”. Thanks for listening and enjoy, life.
I am so blessed to have two of the most creative people I have ever met on my show today – Jay and Crystal Nadeau of the Nadeau Collection, . The most inspiring young couple that took a passion for artisan tile work, and created a world renown brand. This is a true entrepreneurial heartwarming story of a couple that complement each other and make this world a better place. Here is a tidbit about their creations, together. www.nadeaucollection.com
Translating design influences from throughout the world and across time, the Nadeau Collection celebrates the artistic heritage of ancient and indigenous cultures, as well as modern Asian, Indian, European, African, and South American folk and fine art traditions. The Nadeau design team eagerly explores these sources for new patterns while experimenting with size, scale, and selection of stone and glass. The end results are designs that enable the natural beauty of these tiles to complement the unique character of your home.
Every show brings something new to the curious about bringing a product to market even if that product is you, and today it couldn’t have been more true.
My guest in-studio today is Anyes Galleani, www.galleani.com, as a visual artist/photographer living in downtown Los Angeles since 1992, Anyes put the “art” in L.A.’s downtown “Art District” and is one of a handful of preeminent local visual artists. Over the years she created photomontages (before photoshop), collages, digital art, videos and paintings. Her evocative work has been featured in dozens of magazines, venues and exhibits and has been complementing residential and commercial and corporate environments for the past 15 years.
You might be asking how does a visual artist fit into the show’s core topic of “Bringing a product to market even if that product is you”? Well, artists (including actors, writers, musicians, etc.) lament about their creativity and passion, but are not very good nor interested in business and marketing. This can be a problem! Anyes is not only a remarkable visual artist but her left brain works too for business & marketing. It should have been a “good thing” but it was distracting…tune-in to find out how she tamed here left brain and tackled her personal fears. This is a must listen because metaphorically speaking we are all hanging on a wall open for criticism.
Anyes was born and raised on the Italian Riviera and came to California in the 1980’s to study film and photography – she soon found herself photographing celebrities and off on an amazing journey in life. I’ve been lucky to be part of that journey for the past 17 years. There is no one quite like Anyes Galleani!
Make sure to visit www.galleani.com – or Google her…:)
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This week I too am a listener and what a fun, interesting, wacky, eclectic, looking-for-love, subconscious kind of Valentine’s Day show today! With great featured guest, Certified Hypnotherapist JOE TABBANELLA, his wife [and former guest] ANTOINETTE PERAGINE, (Tony and Tiny of Tony and Tina’s Off Off Broadway play) and gracious callers Portland and Jennifer, discuss how to use your mind to get what you want out of life. Then there was Peter who was stuck in the parking garage because the elevator wasn’t working and since Peter is confined to a wheel chair Tracy decided she would patch him from the depths of “Hell”. Although I have to disagree on “Hell” as I think the parking garage is a lovely place where I find Carlos, an angel in disguise each week. Tracy Metro does take us on a wonderful departure from “marketing” talk but I’m back on the 21st to get those engines started again! Take a listen and learn how to get what you want in life and how hypnosis can help!
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Tracy Metro (www.tracymetro.com) filled in for me today and brought with her the most fascinating guest EVER! Albert Fisher, an award winning Writer, Director, Producer and Network Executive joins the bubbliest personality in Hollywood (make sure to check out Tracy’s credits too) and together take you on a “personal” journey from 1951, the Golden Age of Television, to 2013 the Digital Age of Reality Television…did I just say that?. Please check out Albert’s site at http://www.originalamateurhour.com while you listen…you know like going to a museum and renting the recorded head sets – only in reverse.
Kick up your feet for the next 50 minutes and travel back to when Elvis Presley was young, Frank Sinatra was looking for a job, Steven Spielberg, Zsa Zsa Gabor, Merv Griffin, Ted Mac, and John Glenn where riding high in Hollywood or not so high but on their way. Find out who coined the phrase Close Encounters of the 1, 2nd and 3rd Kind; and how Mars Rocks, Patty Hearst, The Hoboken 4, 1962 World’s Fair and, wait for it… UFO’s share 1 degree of separation. Thanks for listening.
Bob Knorpp, the infamous host of the number 1 marketing podcast, “The Bean Cast” www.thebeancast.com – joins me today for a heated discussion about branding, direct response, efficiencies and pool tables. You see, I’ve been a guest on Bob’s show, which I enjoy listening to each week, but today it was about Bob being on my show, damn it. No doubt he knows how to pitch because he did a great job for the first 15 minutes. (I couldn’t get a word in edgewise…) I’ve got to take lessons from him. It’s an interesting conversation that stems from a brand’s internal operations being key to their overall marketing success. Difficult to explain, yes. But Bob, again, does a great job in the first 15 minutes. I agree and disagree with Bob today – but not so much on “operational branding” but it being the solely the key to unlocking paid, owned and earned media in order to develop the brand from within as opposed to “without” – what? You have to listen… This is a complete departure for The C Spot as I go head to head with the Cool Bean himself. BTW Bob named my show a year ago and I come to find how he is embarrassed because it’s so “nasty”. Say what? Www.cspotrun.com @cspotalk @cdirectresponse
You can listen to the show, or download the show over at iTunes. Please be sure to subscribe to my iTunes podcast while you’re there!! And give it a rating [hopefully excellent]!!
Ever wonder why the Viagra commercial talks about a 4 hour erection? Well Tom Haire, Editor in Chief of Response Magazine (ResponseMagazine.com) and John Yarrington, Publisher of Response Magazine and Executive Director of Response Expo (ResponseExpo.com) know exactly why – and it’s not what you think! The direct response television industry wouldn’t be the same without them; “The Boys” (to men) (what?) (never mind).
I’ve know John and Tom for about 12 years and I have never been so impressed with their business acumen, their commitment to the direct response industry, and the knowledge of its history; current state of the “union” and where its trending in the future.
John came loaded with impressive statistics! Here’s one: There was 6.2 billion dollars in direct response TV media billings in 2011- only 20% of that was pure play direct response (you know Shamwow style) – 80% was cross over; big pharma, health care, insurance, technology, etc., Let’s face it Progressive.com and Geico.com are direct response television (and still can learn a lot from us). Today engaging the consumer is a must but having knowledge of the fundamentals from where it came is missing from most brand strategist. If you want to learn about an industry and know where to go, who to talk to, and how to find your way quickly through the learning curve and to the right players – The Boys have it going on!
Save the date April 2, 3, and 4th 2013 for the Response Expo (San Diego) brought to us by the DRMA (Direct Response Marketing Alliance). It’s the “GO TO” event of the year. Everyone who’s anyone in direct response will be there! Plus they give Kick Ass Parties and Golf Tourneys. Thanks for listening! Like us on C Spot Talk Facebook page…:) cspotrun.com See you at Response Expo!
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Marketing – Marketing and more Marketing! Or is it? Today’s show features 2 very different people with one thing in common, their roots are in Iran. Nadia Lessani, currently with C Spot Run Direct (www.cspotrundirect.com) as the leader of the “Free US Hispanic World” came to the USA 30 years ago with her parents and Shah Sharyari came to the USA only 10 years ago. Both tell their own personal story of how to become a successful entrepreneur. This is one of those shows that bring humor, passion, truth and personal secrets to the forefront and give great tips on how to overcome challenges and live your dream. Oh, BTW. I’m the Jew. 🙂 Nadia built the US Hispanic direct response industry back in 2002 having the foresight into the buying power of 49 millions Hispanics. And Shah owns ABSS4L automotive with the exclusive rights to a specialize coating for cars from the Netherlands. Odd couple? Maybe. Great show? Absolutely. It’s the fastest 50 minutes you’ll ever listen to, so you better get started!