BEFORE NOW – Rock and Roll with a Twist!

Jose Luis “Chocs” Campos sent me an email asking if he could be on The C Spot to promote his band, Before Now, and their gig at The Mint on August 16th, in Los Angeles.  I didn’t hesitate, even though Alternative Rock is not my thing, as I admired his passion to market the band.  I agreed as long as we talked about what it takes to self market an Alternative Rock and Roll band and build a following in today’s digital space.  Chocs came to L.A. In 2004 from Mexico, to pursue his dreams and is quite the established “new generation master of percussion.”  Chris Poulson, drummer turned Lead Vocalist, joined us in-studio.  Khris Campbell and Kevin Wolfe, the other 2 band members unfortunately couldn’t join us.  I fell in love.   With these two extremely talent young men with a desire to Make it No Matter What!  This is what I’m talk’n about when I say, “bringing a product to market even if the product is you”, and why I love The C Spot.  “Rock and Roll is really here to stay!” tells it all!  – Enjoy!

I Can’t Hear You!

Jennifer S. Wilkov, to put it lightly, is a media personality.  Well, let’s say super personality and public figure known by many as a #1 radio show host, best-selling award winning author, international speaker, freelance writer, and the “girl next door”!  Just kidding.  Today’s show focuses on an extraordinary 2 day event happening in March 2013 called “Get Your Voice On” – but wait there’s more! It’s planned for the next 9 years.  It’s a huge endeavor and just the way Jennifer and Michele like it!  Go Big or Go Home, right?

Jennifer’s partner Michele Mattia was my (rock’n) guest August 30, 2012  Layla, darling won’t you ease my worried mind.  Listen and find out how a tree changed her life…seriously.

So instead of ranting on about this week’s show, take a listen now.   Afterwards, make sure to check out Jennifer’s new book, Boys before Business: The Single Girl’s Guide to Having it All.  I got my voice on with The C Spot – how will you get yours on? March 1-2 2013 in NYC!

How can you know what you didn’t know you knew?

True story.

Circa 1995.   The day had finally arrived for me to meet with the Queen of all Media, Katie Williams, Owner of the super powerhouse  media agency  of the 90’s Williams Television Time in Santa Monica, CA. (Katie is this week’s guest on The C Spot).   Unfortunately, and how things seemed to always go at that time in my life; I had to meet with a total stranger.

At least I knew Katie so I was more comfortable pitching my billion dollar idea to her than to a total stranger but as I  contemplated the worse case scenario in my head I heard myself  blurt out; “Imagine a single guy; let’s say an attorney, sitting at his desk in Century City frazzled because he can’t find the time to go shopping for new clothes.   He knows exactly what size; color, style, and brand of shirt he wants but he works 12 hours a day.  Then imagine this;  he turns to his computer and logs onto a website; let’s say The GAP, and right there from his desk he orders the shirt he wants and 3 more; and a pair of pants.  A few days later they’re at his door.  It’s like a catalog on your computer.”  I stop for a moment and think to myself about the infrastructure it would take… ” I know there’s inherent problems like; order processing, warehousing, inventory and fulfillment; but we’ll figure that part out.”

She just stared at me.   “That’s it. That’s why you wanted to meet with Katie?”  Enough said.

I can still see her face in complete an utter puzzlement.  I can’t imagine she ever told Katie because she had no idea what I was talking about.  And ya know what?  I never did either.

The DOT COM bubble burst and the “world-wide web” became taboo for a few years; except for Amazon.  Amazon grew and grew; and grew some more; albeit with serious warehousing, inventory, fulfillment and order processing challenges; but they eventually figured it out.

Here’s what haunts me.   What if Katie had taken that meeting?  Would things have been different?  You know visionary to visionary?

That brings me to my headline.  In 1994 I had an IT manager; who spoke with a very heavy Romanian accent; one day he said,  “Mrs. Cooper do you see that guy, he doesn’t know what he doesn’t know so pay attention because he’s very dangerous.”   It took me a little while to decipher what he meant, but over the past 17 years when I look back at that day in Santa Monica it’s crystal clear that I knew what I knew but I didn’t know that I knew it.   Is that dangerous?

Live on Thursday, October 4, 2012

Interview with Katie Williams of President of Ideal Living – 

Honoree of the 2011 Lifetime Achievement Award – Electronic Retailing – CH 2 – 12PST

Wendi Cooper is the Host of The C Spot

everything you want to know about bringing product

to market even if that product is YOU

Layla, darling won’t you ease my worried mind

Since I was at the ERA D2C Conference in Las Vegas this past week, I decided to replay this show with guest Michele Mattia because it’s one of my favorite shows so far this year…

How do you change your life?  How do you take your product, your career, your invention, your passion to the next level?

I loved this show!   Michele Mattia ( is a best selling Author, Inspirational Speaker and Certified Life Design Coach, as well as Creative Strategist.  Usually I’m not at a loss for words about my guest, but this interview turned into 50 minutes of pure inspiration and has left me thinking…everyone will take something away from this show – and how grateful I am to have had Michele on The C Spot.  Once an owner of a successful technology consulting firm in Manhattan, Michele transformed her life after refusing to push a little girl named Layla on a tire swing.  I know that each of you will find a message that will resonate with your soul and put you on the road to finding your purpose in life.

Please make sure to check out “Get Your Voice On” which is a time and place for women to celebrate, collaborate and connect – happening for the first time in March 2013 during Women’s History Month. Visit