RED is the new color of money!

Saturday mornings on your local stations is filled with infomercials – in fact there are entire stations dedicated to only airing 30 minute infomercials.  Patrick Raymond, Owner, Writer, Executive DR Strategist (I left out the TV as I had that expression) of Raymond Entertainment Direct, {RED} brings 21 years as a creative professional to the table and the microphone.  Today we discuss how direct response creative agencies (now being called branded entertainment) are very different than general market agencies. We’ve been doing performance based marketing for 20 years – so our clients (RED’s and CSRP’s) rely on us for much more than to produce a commercial.  Learn what it involves and how deep the client relationship runs.  Today we dish about using celebrities; what Kathy Ireland is up to; secrets to great testimonials, and much much more.  (You saw that one coming!)  I love when I have one of my close colleagues (and competition) on the show – it’s just so much fun to talk shop and leave some great direct response marketing tips for everyone to enjoy!  The C Spot is unplugged conversation – we just let it flow.  Enjoy the Show!

Listen to the show here:  https://itunes.apple.com/us/podcast/september-5-2013/id513363396?i=165746713&mt=2

Fritzmania!

On The C Spot last Thursday was Fritz Coleman, Southern California’s “Best Weathercaster” – [NBC] Channel 4 News since 1982; a stand up comedian and  serious humanitarian, Fritz has been honored for his dedication to community service many times.  In 1999 the City of Los Angeles named Fritz Coleman the “Treasure of Los Angeles.” He received the  Humanitarian of the Year Award from the US House of Representatives for his fundraising efforts on behalf of the American Red Cross.  In 2004 Fritz received two Humanitarian Awards, one from the Shelter Partnership and the other from the California Hospital Medical Center.  Fritz’s love for life and family is his nature.   No wonder he also loves to be a stand-up comic.  Fritz has performed at The Improv and The Ice House, and on September 28, 2013 he’ll bring his act,  “Fritz and Friends an Evening of Comedy” to VIC (Valley Interfaith Council) www.vic-la.org, in support of its assistance program for the elderly.  What drives Fritz Coleman?  What’s it like to be on TV for 31 years talking about the weather? How did Fritz inspire me to get closer to the open mic?    You may be thinking, “what has this got to do with marketing?”   It has everything to do with marketing! Whenever I can use my show to bring attention to serious and worthy causes then The C Spot IS the marketing tool.  Internet radio reaches around the world.  Internet radio lives online in podcasts forever.  It’s available to share and download 24/7 365!   What better way to keep a cause alive than to do so through Internet Radio?  It’s the smartest marketing tool today!   It is our responsibility as humans to use our voice to make this world a better place.  Of course, in true Cooper style, I reveal secret Fritz sightings as far back as 1989 on Sunset Blvd., and bring to light 3 degrees of separation that we share on many levels.  Remember, September 28, 2013 at 6PM at VIC 818-880-4842 ext 3002 for donations, tickets and VIP seating and reception – it’s sure to be Fritzmania!  www.Vic-la.org – delivering over 350,000 meals on wheels a year and so much more!  Thanks for listening!

Listen to the podcast of the show here:  https://itunes.apple.com/us/podcast/fritzmania!/id513363396?i=165178133&mt=2

Ann-Twat Pera-Gine-ah Lives!

In studio is the one, the only, the amazing….drum role…ANN -TWAT PERA-GINE-AH!  Once upon a time on a stage at the Comedy Club in L.A., the true story of a tortured young Italian girl from Brooklyn came to be told and then became a Hollywood Urban Legend. As a stand up comic, my guest told it like it was for her growing up in Brooklyn – it was hysterical then and still is today.  You see in Brooklyn you don’t survive without a street name so from the ever so dainty Antoinette Peragine, came Ann-TWAT Pera-GINE-ah!  Even the nuns at her all girls catholic high school knew her as Ann-Twat.  What they didn’t know was that she would become a woman of incredible accomplishments!  Perhaps it was that name that gave Antoinette the drive and bravado to take on anything that came her way – to meet fear head on.
I am so lucky to know this lady…and even luckier to have her in-studio with me today.  As Tina, in the Off Broadway play, Tony and Tina’s Wedding, she married “Tony” 365 times and then 10 years later… married him for real!  Today she is known as the “ Wedding Buddha” from her appearance on a TLC reality show where she honed in on her ability to create magical weddings [www.TheWeddingBuddah.com].  On top of that she staffs over 1,000 events a year with her “Before the Party” event staffing business. Whew… I’m out of breath… Antoinette is a remarkable woman who brings light and love to all she meets.  You may never have a chance to meet her – and that’s okay because she shares her wisdom and passion for life and success on today’s show!
You can listen to the show, or download the show over at iTunes. Please be sure to subscribe to my iTunes podcast while you’re there!! And give it a rating [hopefully excellent]!!