Rise above JCP – Rise Above!

Branding expert David Brier of www.RisingAbovetheNoise.com joins me for an unplugged, unscripted, and never boring LIVE 50-minutes.  If you’ve ever wondered about branding, or get it confused with marketing, or trademarks, or whatever (now I’m confused), then this riff session is brilliant and entertaining.  Plus, I’ve been waiting to discuss the recent nightmare of JCP, I mean JC Penny, and The GAP’s failed attempt a couple of years ago, at rebranding.

Little did I know that my dream would come true today but even better,  David boasted about the blog he penned for Fast Company, or was it Forbes, that sent The Gap [new brand attempt] into a state of total crash and burn!

David is a total ninja; a Fast Company expert blogger; a SlideShare ROCKSTAR and total branding genius.  But wait there’s more!  David received 1st Place in the 2013 Shorty Awards, (Oscar of Social Media).  Enjoy and thanks for listening.


Cool Beans, Hot Sh-t & The “Nasty” C Spot

Bob Knorpp, the infamous host of the number 1 marketing podcast, “The Bean Cast” www.thebeancast.com – joins me today for a heated discussion about branding, direct response, efficiencies and pool tables. You see, I’ve been a guest on Bob’s show, which I enjoy listening to each week, but today it was about Bob being on my show, damn it.   No doubt he knows how to pitch because he did a great job for the first 15 minutes.  (I couldn’t get a word in edgewise…) I’ve got to take lessons from him.  It’s an interesting conversation that stems from a brand’s internal operations being key to their overall marketing success.  Difficult to explain, yes.  But Bob, again, does a great job in the first 15 minutes.  I agree and disagree with Bob today – but not so much on “operational branding” but it being the solely the key to unlocking  paid, owned and earned media in order to develop the brand from within as opposed to “without” – what? You have to listen…  This is a complete departure for The C Spot as I go head to head with the Cool Bean himself.  BTW Bob named my show a year ago and I come to find how he is embarrassed because it’s so “nasty”.  Say what?  Www.cspotrun.com @cspotalk @cdirectresponse

You can listen to the show, or download the show over at iTunes. Please be sure to subscribe to my iTunes podcast while you’re there!! And give it a rating [hopefully excellent]!!



Ann-Twat Pera-Gine-ah Lives!

In studio is the one, the only, the amazing….drum role…ANN -TWAT PERA-GINE-AH!  Once upon a time on a stage at the Comedy Club in L.A., the true story of a tortured young Italian girl from Brooklyn came to be told and then became a Hollywood Urban Legend. As a stand up comic, my guest told it like it was for her growing up in Brooklyn – it was hysterical then and still is today.  You see in Brooklyn you don’t survive without a street name so from the ever so dainty Antoinette Peragine, came Ann-TWAT Pera-GINE-ah!  Even the nuns at her all girls catholic high school knew her as Ann-Twat.  What they didn’t know was that she would become a woman of incredible accomplishments!  Perhaps it was that name that gave Antoinette the drive and bravado to take on anything that came her way – to meet fear head on.
I am so lucky to know this lady…and even luckier to have her in-studio with me today.  As Tina, in the Off Broadway play, Tony and Tina’s Wedding, she married “Tony” 365 times and then 10 years later… married him for real!  Today she is known as the “ Wedding Buddha” from her appearance on a TLC reality show where she honed in on her ability to create magical weddings [www.TheWeddingBuddah.com].  On top of that she staffs over 1,000 events a year with her “Before the Party” event staffing business. Whew… I’m out of breath… Antoinette is a remarkable woman who brings light and love to all she meets.  You may never have a chance to meet her – and that’s okay because she shares her wisdom and passion for life and success on today’s show!
You can listen to the show, or download the show over at iTunes. Please be sure to subscribe to my iTunes podcast while you’re there!! And give it a rating [hopefully excellent]!!

5 Miles Wide and 3 Inches Deep!

Ever wonder why the Viagra commercial talks about a 4 hour erection?  Well Tom Haire, Editor in Chief of Response Magazine (ResponseMagazine.com) and John Yarrington, Publisher of Response Magazine and Executive Director of Response Expo (ResponseExpo.com) know exactly why – and it’s not what you think!  The direct response television industry wouldn’t be the same without them; “The Boys” (to men) (what?) (never mind).

I’ve know John and Tom for about 12 years and I have never been so impressed with their business acumen, their commitment to the direct response industry, and the knowledge of its history; current state of the “union” and where its trending in the future.

John came loaded with impressive statistics!  Here’s one:  There was 6.2 billion dollars in direct response TV media billings in 2011- only 20% of that was pure play direct response (you know Shamwow style) – 80% was cross over; big pharma, health care, insurance, technology, etc., Let’s face it Progressive.com and Geico.com are direct response television (and still can learn a lot from us).  Today engaging the consumer is a must but having knowledge of the fundamentals from where it came is missing from most brand strategist.   If you want to learn about an industry and  know where to go, who to talk to, and how to find your way quickly through the learning curve and to the right players – The Boys have it going on!

Save the date April 2, 3, and 4th 2013 for the Response Expo (San Diego) brought to us by the DRMA (Direct Response Marketing Alliance). It’s the “GO TO” event of the year.  Everyone who’s anyone in direct response will be there!  Plus they give Kick Ass Parties and Golf Tourneys.  Thanks for listening!  Like us on C Spot Talk Facebook page…:)  cspotrun.com   See you at Response Expo!

Listen live or listen later!
www.LATalkRadio.com  or iTunes podcast Free download