ButtTalks with Dr. LaGrasso

From my Thursday, November 19, 2013 show – Dr. Jeffery La Grasso is a world renown plastic surgeon who is Board Certified by the American Board of Plastic Surgery.  He was selected to complete a prestigious Craniofacial and Pediatric Plastic Surgery Fellowship at Children’s Hospital in Los Angeles, a rare honor.  What has plastic surgery got do to with marketing?  Good question.  As it turns out Dr. La Grasso not only shares tips on how to find the right plastic surgeon, but also what makes a great Brazilian Butt Lift, the hottest thing in plastic surgery today,  and the truth behind TV commercials that claim to give you an “instant face lift”, special dollar deals for plastic surgery; and why marketing should be part of medical school!  I really enjoyed this very enlightening interview…and I know you will too!  Www.brushwoodmediagroup.com

Listen/download the show here: https://itunes.apple.com/us/podcast/butttalks-with-dr.-lagrasso/id513363396?i=192723722&mt=2

Just a Genious, Really!

If you have ever wondered what it takes to be the the Senior Executive Producer for Murad Skin Care, wonder no more! Marc Kravets has accomplished the following: Launched and managed $100M automotive aftermarket brands via DRTV; managed $200M+ fitness brands via DRTV. Brands like Lifelock and CitiBank, Bettertrades and Billy’s Bootcamp/Tae Bo, CarMD, The Firm, Nu Wave Oven and StopRepairBills.com. We discuss Social, Youtube, Viral, CRM, and so much more. Find out what Marc’s most craziest moment in his 20 years of producing was, it has to do with battleships, helicopters and aerobics! Murad is one of the leading brands in skincare, located in El Segundo, California. We are all looking forward to see what’s coming next with Marc leading production. Kravets was formerly with EuroRSCG/Havas Edge’s direct response division for 8 years. Follow Marc on Twitter @kravetsm and me @cspotalk @cdirectresponse. Thanks for listening!

Common Denominator Extraordinaire!

Sean Fay!  The remarkably talented (and really cute) direct response powerhouse has been one of the DRTV industry’s most successful producers and marketers having generated over $1 billion in sales. Check out his company , located in Seattle, www.EnvisionTV.com

We all know the Juiceman, Sonicare Toothbrush, George Foreman Grill, Oxiclean, Brainetics and Space Bag storage packs,Kaboom cleaner, Bissell Steam ‘n Clean, Simple Green Aroma Clean, TrafficGuage Mobile Traffic Maps, (flavorwave) Deluxe Oven, Slow Burn Fitness tapes, eMedia’s Guitar Method, and more!  But if you want to know how they went from zero to hero!  It’s all right here!

Listen to/download the show at LATalkRadio:  http://www.latalkradio.com/archives/Cspot-111413.mp3

Fulfillment – first on the Totem Pole!

Today we talk about fulfillment, the most critical piece of a direct response campaign!  Andrea Stuhley, Co-Owner of Motivational Fulfillment and Logistic Services, www.MFALS.com, is my guest – and you will be glad she agreed to this interview. THIS IS THE MOST IMPORTANT SHOW YOU CAN EVER LISTEN TO. With over 1.5 million square feet in Chino, CA, MFALS ships over 50K boxes a day directly to the consumer.  What role do they play?  Why are they 1st on the totem pole?  Who holds your data and who can you trust?  Who is behind the 800 number and customer service of a product?  What to do, where to get started, what to expect – it’s all right here. Just listen!

Listen to/Download from LATalkRadio:  http://www.latalkradio.com/archives/Cspot-110713.mp3

Coops, Connect & Sober Soby

Oct. 10, 2013 –  Wendy Knecht is President of Connect Concepts, LLC a product development and marketing representation, licensing to retail and the direct response industry. On- air representation and coaching.

Connect Concepts specializes in INNOVATION and has developed, and has helped others develop, many products that are tailored to direct marketing as well as traditional retail. Wendy has personally developed over 17 products, and a line of bags called Beyond A Bag (www.beyondabag.com). Wendy has worked with everyone from small inventors to large companies to get their ideas and products finished and out into the marketplace. It’s the perfect guest for the “Spot” where we talk about everything you need to bring a product to market…enjoy the show!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-10-2013/id513363396?i=169078553&mt=2

Just me and Peter…and cat bowls

Oct. 3, 2013 – I feel sorry for Peter because I just kept talking and talking and talking and talking.  So yes, it’s just me and Peter.  Why?  Because I really like to hear myself talk. I don’t really know what else to say, because I pretty much say it all in this show.   Lot’s of opining going on!   I do talk about something that wasn’t really true – but you’ll have to find out what it was by listening!   Enjoy and…SHARE!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-3-2013/id513363396?i=168934823&mt=2

It’s not Myth – They really do exist!

How many people fit in the studio at one time?  You can read their accomplishments and bios below, or take the easy way out – JUST LISTEN TO THE SHOW!!!!

Here’s the link to listen to/or download the show:  http://ow.ly/qpQHo

The ARCHEUS AGENCY is a media production + marketing firm that develops and produces programming for both television and digital media that incorporates innovative revenue streams through expanding brands and increasing sales of products/services sold directly to viewers.

Cindi Anderson, PhD

An executive at several of the premier direct response television companies over the last two decades, Cindi Anderson is now a successful independent strategist, writer and creative producer in both the advertising and direct marketing industries. Her recent successes include the launch of Murad’s Resurgence skincare line for Launch DRTV and Stiefel’s Max Clarity acne line for Euro RSCG. Most recently, she has been collaborating with Patrick Raymond of Raymond Entertainment Direct on many successful international product launches, including The Torpedo kitchen appliance, Push-Up Pump fitness hit for Emson and Miracle Skin Transformer beauty sensation for Atlantic Coast Media Group.

Susan Agostinelli has a vast range of experience in the TV and filmmaking community, including finding and building new talent in to award winners and turning companies in to overnight successes. Her journey began at MTV on legendary shows Club MTV and “Unplugged”, then as Jr. Writer working on notable hits like “Sex In The 90s”.  Gravitating towards warmer climate, Susan left NYC for LA and the world of post-production in music videos and commercials at Propaganda Films.  Here she found herself in dark edit bays for months with likes of legendary directors Michael Bay, David Fincher, Nigel Dick, Mark Romanek and more… it was then that she learned to edit and she cut the first Pearl Jam video.

Cameron Casey studied Industrial Design, Graphic Design and Media Communications in San Francisco and began directing commercials and music videos while in college. Moving to Hollywood he forged a successful career in the entertainment industry that has spanned television, film and digital media. After almost 20 years in the business Cameron brings a unique skill-set as executive producer and director with experience in all aspects of direct response, digital content, broadcast, film, and commercial production. Cameron has worked with top brands across the US and internationally for Max Factor, Estee Lauder, Chanel, Unilever, P+G, Panasonic, Apple, Mercedes and Jaguar. His work with celebrities is vast, helming hundreds of hit music videos for Missy Elliot, Ice Cube, Warren G, Jay Z, Stevie Wonder, Phil Collins, Tears for Fears, Goo Goo Dolls, LL Cool J, Aretha Franklin, Chaka Khan, Mel C,

Gary Pilla

Gary studied Advertising and Visual Communications at the Art Institute of Pittsburgh. An imaginative kid at heart, Gary created licensed products for toy lines such as Stretch Armstrong and The Nine Lives of Claw while still in college.  After graduation he quickly became an agent of change in Advertising, preaching connecting with consumers at a deeper, more emotional level.  Gary helped create groundbreaking campaigns for clients like Mazda (Zoom-Zoom), Expedia, Sherwin Williams, Coleman and Kay Jewelers. Then he hit the Direct Response market hard while managing the creative for ADT.  ADT hit record sales for new security installs and had their best year ever with the launch of ADT Pulse.

Gary’s unique ability to combine innovative brand strategies with direct response fundamentals helped created some of the most successful DRTV campaigns in recent history.  Nobody has led more award-winning DRTV campaigns than Gary since 2011 — winning 12 Moxie Awards over that stretch.  But it’s not really about the awards, is it?  Campaigns for Icon Health and Fitness launched at an 8 to 1 ratio, while campaigns for the Microsoft Store launched at a staggering 17 to 1 and, even hit an astounding 56 to 1 ratio over Black-Friday weekend.