In-studio today is actress Alicia Coppola who has just launched her first book “Gracefully Gone.” Alicia is an actress, mother, wife and passionate, raw and authentic author who tells her story of losing the love of her life, her father. Creatively compiled and told through actual memoirs of her and her father’s, it’s a story of a young girl coming of age while losing her father to brain cancer. One could call it an easy enjoyable read. I call it the ultimate consumer experience. And that, in marketing, is the golden egg.
But, bringing a book (product) to market is a huge challenge even for a celebrity. A chance meeting in the bathroom of Fantastic Sam’s was key to Gracefully Gone being available on Amazon and Barnes & Noble today. For those of you thinking about writing a book, any kind of book, self-publishing AND bringing it to market, this is the right spot for you!
Download/Listen on iTunes http://ow.ly/mvtW2
Have you ever woken up and knew that what you were doing in life just wasn’t working and it was time for a drastic change? Of course you have, but did you make the change? Kimberly Fowler, Founder of YAS Fitness Centers (www.Go2YAS.com) in Venice, California, did after being impaled on a tree stump while hiking alone on Mt. Charleston, NV. Kimberly managed to survive but when she awoke in the hospital it was clear that it was time to make a change. But what change? Today, 10 years later, that change resonates across America. Dr. Sanjay Gupta calls YAS (Yoga for Athletes and Spinning) irreverent. Shape Magazine calls her “The Godmother of Hybrids.” New Face of Modern Yoga and Indoor Cycling, Kimberly is a published author, philanthropist, feminist, athlete, speaker, marketer, merchandiser and successful entrepreneur. Just 10 short years ago YAS didn’t exist and now it’s ubiquitous with fitness. What makes YAS so different? Why is it so successful? How did she do it? What can you learn from Kimberly’s story? You got it, this is where I tell you to listen and learn how to create a brand beyond your wildest vision.
Mentions: Ally McBeal, butts against the glass, Joakim Noah’s over sized yoga mats, Mariah Carey, Tommy Lasorda, Costa Rica, and Yoga + Spirits – the booze kind.