Category: Infomercial

Two Queens – Infomercial that is..!

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After 15 years of friendship who would have thought the two “Infomercial Queens” with the same name, spelled exactly the same, would be on a radio show that reaches around the world?   Wendi Rogers has done it all and she is on the phone today for 50 minutes!  Wendi and I go way back that’s for sure.  But, we also share very similar life’s experiences.  In fact, we were both broke – both emotionally and financially – back in 1998 when we first met.  It’s often said that the infomercial business is tainted, I argue that it went through growing pains, but Wendi sees it differently.  Take a trip back in time to the “Wild West ” days of the infomercials when MER’s where through the roof, greed was not necessarily “good” and lives were changed forever.  Wendi Rogers Geisenger is married to Adam {Jay} Geisenger who was on C Spot Talk back in 2012 and together created some really fun and profitable campaigns.  Google Doc Bottom’s A Spray and the infamous “Pocket Chair.”  
 
Listen, download and subscribe as a podcast on iTunes:  https://itunes.apple.com/us/podcast/two-queens-infomercial-that/id513363396?i=252148122&mt=2

“Licking Puddles…”

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Alicia Coppola is an actress, author, wife, and mother of three gorgeous little girls.  She is unstoppable, a very funny lady, and passionate about stuff that makes her a ton of fun to have on The C Spot!  I don’t know how to explain this episode other than to hashtag the crap out of what we talked about! So here goes…   #1913NewYorktenements  # strep #mono #Lysol #selfpublishing #returningtochildhood #babysisters #ParenthoodToday #eatingsugar #shovingkids  #NewMoons #Amazon #Pinterest #Oprah #Gratitude #Broccoli #God #Peter #Japenese #Chinese #singingintheshower #conniebritton #screenplay #pregnantbellies #vomit #lefthandedmascara #lemonvodka and a lot more – no kidding!  You can find Alicia’s take on parenting at www.parenthoodtoday.tv and you can download her beautiful book, “Gracefully Gone” on Amazon.  What are Alicia’s life desires?  Listen and learn!  PS.  We really did talk about all this!  Thank for listening and sharing!  

Listen, download and subscribe as a podcast on iTunes:  https://itunes.apple.com/us/podcast/the-c-spot-with-wendi-cooper/id513363396?mt=2

You Smell so Good…for a Girl!

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If that show title doesn’t get you to download this episode, nothing will!  Today Peter and I celebrate The C Spot’s first 3 Peat!   Talent agent Blair Taylor of Commercial Talent Agency is in-studio for the 3rd in 2 years.  Why so many guest appearances?  Well, besides being the funniest and most entertaining person I know, Blair is the “Huber” TV Host agent.  Imagine this…he has placed and negotiated deals over  900 infomercials.  But it’s not just about infomercials, Blair placed Bick in the hilarious AT&T “It’s not complicated” commercials – which lead to SNL.  Isaiah Mustafa AKA the Old Spice guy which lead to, hmmm not sure what.  This episode, as well as last week’s with Darla Haun (just seen on Jay Leno (represented by Blair), will give you a completely new POV and  R.E.S.P.E.C.T., for the special talent it takes to sell on TV.  Blair@commercialtalentagency.com. BTW Super hilarious show!  

Subscribe to my podcast or just listen to the show here: https://itunes.apple.com/us/podcast/january-23-2014/id513363396?i=241374772&mt=2

Get ready to enter the No Fly Zone!

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Daynin Dashefsky, President and founder of The Inventors World Network, Inc., is an accomplished inventor, entrepreneur and one of the most amazing ladies on this planet!  Daynin is packed full of energy, wisdom and experience.  It’s been about 10 years since I first met Daynin as a new inventor with her No Fly Zone at a showcase in Las Vegas.  After mentoring her in 1999 for a short time, Daynin went on to become a successful entrepreneur and inventor advocate.    If you are an inventor or an entrepreneur with a product – like I always say, this is the show you need to listen to!   You can get Daynin’s Inventors World Network DVD series for only $99.00 (usually $399.00) when you mention The C Spot! Just contact her at Daynin@Daynin.com

Listen/download the show here:  https://itunes.apple.com/us/podcast/get-ready-to-enter-no-fly/id513363396?i=221130580&mt=2

ButtTalks with Dr. LaGrasso

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From my Thursday, November 19, 2013 show – Dr. Jeffery La Grasso is a world renown plastic surgeon who is Board Certified by the American Board of Plastic Surgery.  He was selected to complete a prestigious Craniofacial and Pediatric Plastic Surgery Fellowship at Children’s Hospital in Los Angeles, a rare honor.  What has plastic surgery got do to with marketing?  Good question.  As it turns out Dr. La Grasso not only shares tips on how to find the right plastic surgeon, but also what makes a great Brazilian Butt Lift, the hottest thing in plastic surgery today,  and the truth behind TV commercials that claim to give you an “instant face lift”, special dollar deals for plastic surgery; and why marketing should be part of medical school!  I really enjoyed this very enlightening interview…and I know you will too!  Www.brushwoodmediagroup.com

Listen/download the show here: https://itunes.apple.com/us/podcast/butttalks-with-dr.-lagrasso/id513363396?i=192723722&mt=2

Just a Genious, Really!

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If you have ever wondered what it takes to be the the Senior Executive Producer for Murad Skin Care, wonder no more! Marc Kravets has accomplished the following: Launched and managed $100M automotive aftermarket brands via DRTV; managed $200M+ fitness brands via DRTV. Brands like Lifelock and CitiBank, Bettertrades and Billy’s Bootcamp/Tae Bo, CarMD, The Firm, Nu Wave Oven and StopRepairBills.com. We discuss Social, Youtube, Viral, CRM, and so much more. Find out what Marc’s most craziest moment in his 20 years of producing was, it has to do with battleships, helicopters and aerobics! Murad is one of the leading brands in skincare, located in El Segundo, California. We are all looking forward to see what’s coming next with Marc leading production. Kravets was formerly with EuroRSCG/Havas Edge’s direct response division for 8 years. Follow Marc on Twitter @kravetsm and me @cspotalk @cdirectresponse. Thanks for listening!

Common Denominator Extraordinaire!

Published on by Wendi Cooper1 Comment

Sean Fay!  The remarkably talented (and really cute) direct response powerhouse has been one of the DRTV industry’s most successful producers and marketers having generated over $1 billion in sales. Check out his company , located in Seattle, www.EnvisionTV.com

We all know the Juiceman, Sonicare Toothbrush, George Foreman Grill, Oxiclean, Brainetics and Space Bag storage packs,Kaboom cleaner, Bissell Steam ‘n Clean, Simple Green Aroma Clean, TrafficGuage Mobile Traffic Maps, (flavorwave) Deluxe Oven, Slow Burn Fitness tapes, eMedia’s Guitar Method, and more!  But if you want to know how they went from zero to hero!  It’s all right here!

Listen to/download the show at LATalkRadio:  http://www.latalkradio.com/archives/Cspot-111413.mp3

Fulfillment – first on the Totem Pole!

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Today we talk about fulfillment, the most critical piece of a direct response campaign!  Andrea Stuhley, Co-Owner of Motivational Fulfillment and Logistic Services, www.MFALS.com, is my guest – and you will be glad she agreed to this interview. THIS IS THE MOST IMPORTANT SHOW YOU CAN EVER LISTEN TO. With over 1.5 million square feet in Chino, CA, MFALS ships over 50K boxes a day directly to the consumer.  What role do they play?  Why are they 1st on the totem pole?  Who holds your data and who can you trust?  Who is behind the 800 number and customer service of a product?  What to do, where to get started, what to expect – it’s all right here. Just listen!

Listen to/Download from LATalkRadio:  http://www.latalkradio.com/archives/Cspot-110713.mp3

Coops, Connect & Sober Soby

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Oct. 10, 2013 –  Wendy Knecht is President of Connect Concepts, LLC a product development and marketing representation, licensing to retail and the direct response industry. On- air representation and coaching.

Connect Concepts specializes in INNOVATION and has developed, and has helped others develop, many products that are tailored to direct marketing as well as traditional retail. Wendy has personally developed over 17 products, and a line of bags called Beyond A Bag (www.beyondabag.com). Wendy has worked with everyone from small inventors to large companies to get their ideas and products finished and out into the marketplace. It’s the perfect guest for the “Spot” where we talk about everything you need to bring a product to market…enjoy the show!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-10-2013/id513363396?i=169078553&mt=2

Just me and Peter…and cat bowls

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Oct. 3, 2013 – I feel sorry for Peter because I just kept talking and talking and talking and talking.  So yes, it’s just me and Peter.  Why?  Because I really like to hear myself talk. I don’t really know what else to say, because I pretty much say it all in this show.   Lot’s of opining going on!   I do talk about something that wasn’t really true – but you’ll have to find out what it was by listening!   Enjoy and…SHARE!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-3-2013/id513363396?i=168934823&mt=2