Common Denominator Extraordinaire!

Sean Fay!  The remarkably talented (and really cute) direct response powerhouse has been one of the DRTV industry’s most successful producers and marketers having generated over $1 billion in sales. Check out his company , located in Seattle, www.EnvisionTV.com

We all know the Juiceman, Sonicare Toothbrush, George Foreman Grill, Oxiclean, Brainetics and Space Bag storage packs,Kaboom cleaner, Bissell Steam ‘n Clean, Simple Green Aroma Clean, TrafficGuage Mobile Traffic Maps, (flavorwave) Deluxe Oven, Slow Burn Fitness tapes, eMedia’s Guitar Method, and more!  But if you want to know how they went from zero to hero!  It’s all right here!

Listen to/download the show at LATalkRadio:  http://www.latalkradio.com/archives/Cspot-111413.mp3

Fulfillment – first on the Totem Pole!

Today we talk about fulfillment, the most critical piece of a direct response campaign!  Andrea Stuhley, Co-Owner of Motivational Fulfillment and Logistic Services, www.MFALS.com, is my guest – and you will be glad she agreed to this interview. THIS IS THE MOST IMPORTANT SHOW YOU CAN EVER LISTEN TO. With over 1.5 million square feet in Chino, CA, MFALS ships over 50K boxes a day directly to the consumer.  What role do they play?  Why are they 1st on the totem pole?  Who holds your data and who can you trust?  Who is behind the 800 number and customer service of a product?  What to do, where to get started, what to expect – it’s all right here. Just listen!

Listen to/Download from LATalkRadio:  http://www.latalkradio.com/archives/Cspot-110713.mp3