If you have ever wondered what it takes to be the the Senior Executive Producer for Murad Skin Care, wonder no more! Marc Kravets has accomplished the following: Launched and managed $100M automotive aftermarket brands via DRTV; managed $200M+ fitness brands via DRTV. Brands like Lifelock and CitiBank, Bettertrades and Billy’s Bootcamp/Tae Bo, CarMD, The Firm, Nu Wave Oven and StopRepairBills.com. We discuss Social, Youtube, Viral, CRM, and so much more. Find out what Marc’s most craziest moment in his 20 years of producing was, it has to do with battleships, helicopters and aerobics! Murad is one of the leading brands in skincare, located in El Segundo, California. We are all looking forward to see what’s coming next with Marc leading production. Kravets was formerly with EuroRSCG/Havas Edge’s direct response division for 8 years. Follow Marc on Twitter @kravetsm and me @cspotalk @cdirectresponse. Thanks for listening!
Oct. 10, 2013 – Wendy Knecht is President of Connect Concepts, LLC a product development and marketing representation, licensing to retail and the direct response industry. On- air representation and coaching.
Connect Concepts specializes in INNOVATION and has developed, and has helped others develop, many products that are tailored to direct marketing as well as traditional retail. Wendy has personally developed over 17 products, and a line of bags called Beyond A Bag (www.beyondabag.com). Wendy has worked with everyone from small inventors to large companies to get their ideas and products finished and out into the marketplace. It’s the perfect guest for the “Spot” where we talk about everything you need to bring a product to market…enjoy the show!
Listen to/download the iTunes Podcast of the show here: https://itunes.apple.com/us/podcast/october-10-2013/id513363396?i=169078553&mt=2
I love my colleague and friend JOHN ABDO! A former Olympic athlete who is now regarded worldwide as an authority on life motivation, health, fitness and athletic conditioning. John has been a Professor of Fitness Sciences, Master Fitness Trainer, and was recently inducted into the National Fitness Hall of Fame. How I know John is as the creator of the Award-Winning invention, The AB-DOer®, which has sold over 7 million units in over fifty countries, and he’s the formulator and spokesperson for the #1 Male-Health Formula sold on TV today, Androzene®.
John is a powerful and passionate man in all he does…even my radio show! I love this guy and you will too! Www.johnabdo.com. Like us on Facebook – C Spot Talk page…:)
Listen on iTunes Podcast: http://ow.ly/m5dq4
Have you ever woken up and knew that what you were doing in life just wasn’t working and it was time for a drastic change? Of course you have, but did you make the change? Kimberly Fowler, Founder of YAS Fitness Centers (www.Go2YAS.com) in Venice, California, did after being impaled on a tree stump while hiking alone on Mt. Charleston, NV. Kimberly managed to survive but when she awoke in the hospital it was clear that it was time to make a change. But what change? Today, 10 years later, that change resonates across America. Dr. Sanjay Gupta calls YAS (Yoga for Athletes and Spinning) irreverent. Shape Magazine calls her “The Godmother of Hybrids.” New Face of Modern Yoga and Indoor Cycling, Kimberly is a published author, philanthropist, feminist, athlete, speaker, marketer, merchandiser and successful entrepreneur. Just 10 short years ago YAS didn’t exist and now it’s ubiquitous with fitness. What makes YAS so different? Why is it so successful? How did she do it? What can you learn from Kimberly’s story? You got it, this is where I tell you to listen and learn how to create a brand beyond your wildest vision.
Mentions: Ally McBeal, butts against the glass, Joakim Noah’s over sized yoga mats, Mariah Carey, Tommy Lasorda, Costa Rica, and Yoga + Spirits – the booze kind.