Fritzmania!

On The C Spot last Thursday was Fritz Coleman, Southern California’s “Best Weathercaster” – [NBC] Channel 4 News since 1982; a stand up comedian and  serious humanitarian, Fritz has been honored for his dedication to community service many times.  In 1999 the City of Los Angeles named Fritz Coleman the “Treasure of Los Angeles.” He received the  Humanitarian of the Year Award from the US House of Representatives for his fundraising efforts on behalf of the American Red Cross.  In 2004 Fritz received two Humanitarian Awards, one from the Shelter Partnership and the other from the California Hospital Medical Center.  Fritz’s love for life and family is his nature.   No wonder he also loves to be a stand-up comic.  Fritz has performed at The Improv and The Ice House, and on September 28, 2013 he’ll bring his act,  “Fritz and Friends an Evening of Comedy” to VIC (Valley Interfaith Council) www.vic-la.org, in support of its assistance program for the elderly.  What drives Fritz Coleman?  What’s it like to be on TV for 31 years talking about the weather? How did Fritz inspire me to get closer to the open mic?    You may be thinking, “what has this got to do with marketing?”   It has everything to do with marketing! Whenever I can use my show to bring attention to serious and worthy causes then The C Spot IS the marketing tool.  Internet radio reaches around the world.  Internet radio lives online in podcasts forever.  It’s available to share and download 24/7 365!   What better way to keep a cause alive than to do so through Internet Radio?  It’s the smartest marketing tool today!   It is our responsibility as humans to use our voice to make this world a better place.  Of course, in true Cooper style, I reveal secret Fritz sightings as far back as 1989 on Sunset Blvd., and bring to light 3 degrees of separation that we share on many levels.  Remember, September 28, 2013 at 6PM at VIC 818-880-4842 ext 3002 for donations, tickets and VIP seating and reception – it’s sure to be Fritzmania!  www.Vic-la.org – delivering over 350,000 meals on wheels a year and so much more!  Thanks for listening!

Listen to the podcast of the show here:  https://itunes.apple.com/us/podcast/fritzmania!/id513363396?i=165178133&mt=2

BEFORE NOW – Rock and Roll with a Twist!

Jose Luis “Chocs” Campos sent me an email asking if he could be on The C Spot to promote his band, Before Now, and their gig at The Mint on August 16th, in Los Angeles.  I didn’t hesitate, even though Alternative Rock is not my thing, as I admired his passion to market the band.  I agreed as long as we talked about what it takes to self market an Alternative Rock and Roll band and build a following in today’s digital space.  Chocs came to L.A. In 2004 from Mexico, to pursue his dreams and is quite the established “new generation master of percussion.”  Chris Poulson, drummer turned Lead Vocalist, joined us in-studio.  Khris Campbell and Kevin Wolfe, the other 2 band members unfortunately couldn’t join us.  I fell in love.   With these two extremely talent young men with a desire to Make it No Matter What!  This is what I’m talk’n about when I say, “bringing a product to market even if the product is you”, and why I love The C Spot.  “Rock and Roll is really here to stay!”  http://www.beforenowmusic.com tells it all!  http://www.joseluiscampos.com/   http://www.kevinwolfe.com/   http://www.kriscampbell.com/  http://www.chris-poulson.com/  – Enjoy!

It’s not Rocket Science it’s Entertainment – People!

Blair Taylor – Top Commercial Talent Agent in Hollywood is in-studio today and the show starts off with crazy laughter AND FUN.  We find out much more about Blair Taylor the person but also the do’s and don’ts of building your personal brand as a commercial talent and host on Television.  If you have seen the AT&T commercials with the kids, Blair is the agent for Beck Bennett – what it took to get there and how the commercials are produced.  The true Hollywood story of how Bruce Jenner deals with reality TV.  Larry King and saying I.  Rob Kardashian’s weight gain and Skittles.  What agents look for in hosts and talent.  Why commercial talent is different than actors.  What it takes to be a product pitch person.  Isaiah Mustafa (Old Spice Guy) how it got the gig and what it took to get there.  If you have ever wanted to know anything about being commercial talent, product host, or TV host, then this is the spot!  Blair Taylor is everything a Talent Agent should be and most are NOT.  Other clients are Simon Helberg from Big Bang Theory and Kim Johnson from Dancing with the Stars.  Blair Taylor – blair@commercialtalentagency.com www.commercialtalentagency.com – Remember to share!

You can listen to it as an ‪#‎iTunesPodcast‬ right here:  http://ow.ly/nALFJ

M-Deuce is in the HOUSE!

M-Deuce is a vibrant Hip-Hop artist from Seattle, Washington. He is part of a team called Loony Productions (www.loonyproductions.com). He, and producer James Gregory Jr., have been making music together since 2007. Joining the journey along the way is Simmer DZ, on vocals, Ryan Kirk and Brian Montgomery on web, video and public relations. With well over 3 million views on YouTube between the current M-Deuce hit “My #1 Fan, a tribute to his mother (my dear friend and amazing woman, Karen) and “Let Me Live,” an anti-bullying/anti-violence song and video, people are looking at Hip-Hop with a new set of eyes. With a positive message and passion to take adversity, in the most raw sense, (his life) and turn it into a powerful platform for change, M-Deuce takes HIP-HOP to a new dimension. Mainstream naysayers, will become fans, and M-Deuce will change this world with his lyrics, his music, and his love for humankind. This Hip-Hop is truly poetry in motion.

I met M-Deuce for the first time today. I have known his mother for 7 years, and I have known of their journey, which M-Deuce writes about in “Successful Failures” wisdom of aspiring musicians, by Joyce Knudsen, Ph.D. Available on Amazon. “Be good to each other, that’s when happiness will find you.” M-Deuce, Let me Live.

The ‪#‎iTunesPodcast‬ link will be in the comments section soon. In the meantime, you can play/download the show on LATalkradio at this link… http://www.latalkradio.com/Players/Cspot.shtml?date=July+18,+2013&file=071813

Alicia Coppola & Gracefully Gone

In-studio today is actress Alicia Coppola who has just launched her first book “Gracefully Gone.”   Alicia is an actress, mother, wife and passionate, raw and authentic author who tells her story of losing the love of her life, her father.  Creatively compiled and told through actual memoirs of her and her father’s, it’s a story of a young girl coming of age while losing her father to brain cancer.   One could call it an easy enjoyable read.  I call it the ultimate consumer experience. And that, in marketing, is the golden egg.

But, bringing a book (product) to market is a huge challenge even for a celebrity.  A chance meeting in the bathroom of Fantastic Sam’s was key to Gracefully Gone being available on Amazon and Barnes & Noble today.   For those of you thinking about writing a book, any kind of book,  self-publishing AND bringing it to market, this is the right spot for you!

Download/Listen on iTunes  http://ow.ly/mvtW2

Just Me Again!

Driving back from Las Vegas I had 1 minute to spare as I ran into the studio. Peter had put certainty into the universe as I hit traffic with only 30 minutes to spare before I had to start the show. I made it. Just on the heals of the Licensing Expo (LIMA), I totally abuse these 50 minutes, and Peter’s kind ears, to pontificate, opine, ridicule, obsess, and release 3 days of pent-up energy. I met with the CMO of Sea World, the wonderful super cool tribe of Coca Cola and had one question only for Gwenyth Paltrow, “How does one get Gooped.” Peter, thanks for being such a great listener!

“I’m All Yours” but don’t make this Ginger Squat!

Singer Songwriter, Rachel London returns to The C Spot!  On April 12, 2012 Rachel was my guest and shared her first single “Toxic Magic Tragic”
https://itunes.apple.com/us/album/im-all-yours/id646016892?i=646017645.  Today, her latest single
I’m All Yours”  https://itunes.apple.com/us/album/im-all-yours/id646016892?i=646017645, just dropped on June 4, 2013 (2 days ago) and is already getting airplay around the world.  Rachel has come a looooooonnnnnggg way since her last visit, in a very short period of time.  What’s her secret?  What did she do to market herself, her music? How did she get those doors open to work with people like: Jon Secada, Mark Hudson (Ozzy Osborne, AeroSmith) Rudy Perez (Billboard’s Producer of the Decade, and worked with JLO and Christina Aguilera)  Troy Remi (Timbaland, Sean Paul) and Wendy Starland (Hall of Fame SongWriter who discovered Lady Gaga and Gavin Degraw) and Mike Gonsolin (Limp Bitzkit, The Veronicas, Sam Adams).  Damn girl!  She is “Pop Artist of the Year” nominated for the 2014 Music Awards.  What can’t she do!  Thanks for listening…and share!

Listen on iTunes PAodcast: http://ow.ly/lR916

Rise above JCP – Rise Above!

Branding expert David Brier of www.RisingAbovetheNoise.com joins me for an unplugged, unscripted, and never boring LIVE 50-minutes.  If you’ve ever wondered about branding, or get it confused with marketing, or trademarks, or whatever (now I’m confused), then this riff session is brilliant and entertaining.  Plus, I’ve been waiting to discuss the recent nightmare of JCP, I mean JC Penny, and The GAP’s failed attempt a couple of years ago, at rebranding.

Little did I know that my dream would come true today but even better,  David boasted about the blog he penned for Fast Company, or was it Forbes, that sent The Gap [new brand attempt] into a state of total crash and burn!

David is a total ninja; a Fast Company expert blogger; a SlideShare ROCKSTAR and total branding genius.  But wait there’s more!  David received 1st Place in the 2013 Shorty Awards, (Oscar of Social Media).  Enjoy and thanks for listening.

http://ow.ly/lFqCX

WTF are they thinking!

This past week a few things happened in my 20 year career in direct response that, well let’s put it this way, sent me over the proverbial “edge”.  Nadia Lessani has joined me in studio to share her discoveries about the closed minded direct response television industry and how closed minded, and uncreative it really is.  Learn  C Spot Run Productions has managed to stay out side of that darn box, and be vibrant with new ideas in the creative approach and how blending for the past 16 years the knowledge of the backend management with the front end creative has been a winning solution.   Today I grew a set of balls and went where no one has gone before.  Call me crazy…but someone has to call it, and that’s what I did today.  Enjoy the rant and then us out at www.cspotrun.com.  For your latest work go to my YouTube channel, Wendi Cooper formerly known as C Spot Run Direct (channel until Youtube changed it).

Listen on iTunes: http://ow.ly/lFgTL

 

Unplugged!

After 70 shows, I’ve decided to test the waters on going solo on this show from April 25th.  Well that is with my guiding light, Peter the Producer at my side.  Today I pontificate, as Peter patiently listens, on conceptualization and the challenges of taking an “interesting” product dealing with a bodily function and delicately finding a concept that will resonates with the consumer.  Among the challenges was, how to overcome and obtain approval from TV station’s Standard and Practices as well working with the budget requirements of a new startup.

I know you are listening because www.SquattyPotty.com had it’s highest spike in traffic  during The C Spot, for the month of April!  Yippee!  Squatty Potty will be launching its new branded campaign on May 28th, 2013.  Coming to a screen near you!

http://ow.ly/kZMVY