Coops, Connect & Sober Soby

Oct. 10, 2013 –  Wendy Knecht is President of Connect Concepts, LLC a product development and marketing representation, licensing to retail and the direct response industry. On- air representation and coaching.

Connect Concepts specializes in INNOVATION and has developed, and has helped others develop, many products that are tailored to direct marketing as well as traditional retail. Wendy has personally developed over 17 products, and a line of bags called Beyond A Bag (www.beyondabag.com). Wendy has worked with everyone from small inventors to large companies to get their ideas and products finished and out into the marketplace. It’s the perfect guest for the “Spot” where we talk about everything you need to bring a product to market…enjoy the show!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-10-2013/id513363396?i=169078553&mt=2

Just me and Peter…and cat bowls

Oct. 3, 2013 – I feel sorry for Peter because I just kept talking and talking and talking and talking.  So yes, it’s just me and Peter.  Why?  Because I really like to hear myself talk. I don’t really know what else to say, because I pretty much say it all in this show.   Lot’s of opining going on!   I do talk about something that wasn’t really true – but you’ll have to find out what it was by listening!   Enjoy and…SHARE!

Listen to/download the iTunes Podcast of the show here:  https://itunes.apple.com/us/podcast/october-3-2013/id513363396?i=168934823&mt=2

It’s not Myth – They really do exist!

How many people fit in the studio at one time?  You can read their accomplishments and bios below, or take the easy way out – JUST LISTEN TO THE SHOW!!!!

Here’s the link to listen to/or download the show:  http://ow.ly/qpQHo

The ARCHEUS AGENCY is a media production + marketing firm that develops and produces programming for both television and digital media that incorporates innovative revenue streams through expanding brands and increasing sales of products/services sold directly to viewers.

Cindi Anderson, PhD

An executive at several of the premier direct response television companies over the last two decades, Cindi Anderson is now a successful independent strategist, writer and creative producer in both the advertising and direct marketing industries. Her recent successes include the launch of Murad’s Resurgence skincare line for Launch DRTV and Stiefel’s Max Clarity acne line for Euro RSCG. Most recently, she has been collaborating with Patrick Raymond of Raymond Entertainment Direct on many successful international product launches, including The Torpedo kitchen appliance, Push-Up Pump fitness hit for Emson and Miracle Skin Transformer beauty sensation for Atlantic Coast Media Group.

Susan Agostinelli has a vast range of experience in the TV and filmmaking community, including finding and building new talent in to award winners and turning companies in to overnight successes. Her journey began at MTV on legendary shows Club MTV and “Unplugged”, then as Jr. Writer working on notable hits like “Sex In The 90s”.  Gravitating towards warmer climate, Susan left NYC for LA and the world of post-production in music videos and commercials at Propaganda Films.  Here she found herself in dark edit bays for months with likes of legendary directors Michael Bay, David Fincher, Nigel Dick, Mark Romanek and more… it was then that she learned to edit and she cut the first Pearl Jam video.

Cameron Casey studied Industrial Design, Graphic Design and Media Communications in San Francisco and began directing commercials and music videos while in college. Moving to Hollywood he forged a successful career in the entertainment industry that has spanned television, film and digital media. After almost 20 years in the business Cameron brings a unique skill-set as executive producer and director with experience in all aspects of direct response, digital content, broadcast, film, and commercial production. Cameron has worked with top brands across the US and internationally for Max Factor, Estee Lauder, Chanel, Unilever, P+G, Panasonic, Apple, Mercedes and Jaguar. His work with celebrities is vast, helming hundreds of hit music videos for Missy Elliot, Ice Cube, Warren G, Jay Z, Stevie Wonder, Phil Collins, Tears for Fears, Goo Goo Dolls, LL Cool J, Aretha Franklin, Chaka Khan, Mel C,

Gary Pilla

Gary studied Advertising and Visual Communications at the Art Institute of Pittsburgh. An imaginative kid at heart, Gary created licensed products for toy lines such as Stretch Armstrong and The Nine Lives of Claw while still in college.  After graduation he quickly became an agent of change in Advertising, preaching connecting with consumers at a deeper, more emotional level.  Gary helped create groundbreaking campaigns for clients like Mazda (Zoom-Zoom), Expedia, Sherwin Williams, Coleman and Kay Jewelers. Then he hit the Direct Response market hard while managing the creative for ADT.  ADT hit record sales for new security installs and had their best year ever with the launch of ADT Pulse.

Gary’s unique ability to combine innovative brand strategies with direct response fundamentals helped created some of the most successful DRTV campaigns in recent history.  Nobody has led more award-winning DRTV campaigns than Gary since 2011 — winning 12 Moxie Awards over that stretch.  But it’s not really about the awards, is it?  Campaigns for Icon Health and Fitness launched at an 8 to 1 ratio, while campaigns for the Microsoft Store launched at a staggering 17 to 1 and, even hit an astounding 56 to 1 ratio over Black-Friday weekend.

The “And” – “But” – “Therefore” Theory with Brian Palermo

Since Wendi was on set shooting a commercial today, I, Peter Soby, her usual co-host/Producer, stepped in as guest host on this show along with my co-host, Kathy Christopherson!

My guest was actor, author & improv genius, Brian Palermo who is making the rounds with his new book, “Connection: Hollywood Storytelling Meets Critical Thinking”. You’ll definitely want to hear all about this book as it juxtaposes the critical thinking of science with the creative thinking of actions like marketing, writing and acting.

Listen to/download the iTunes Podcast of the show here: http://ow.ly/qpPKR

A tale of 3 charities…

As I sat in the opulent offices of the cavernous LATalkRadio studios, I looked across at the empty chair where Wendi Cooper usually sits, and shouted,”Wendiiiiii. Can you hear meeee?” But alas, she could not hear me, Peter Soby, because she was in Las Vegas at the ERA D2C 2013 Convention. So I got to be Wendi Cooper this week. And since I was Wendi Cooper, I brought Kathy Christopherson in to be my me (Since I am usually Wendi’s sidekick)! And it’s confusing banter just like that that got the show started off this week!
But in all seriousness, I had a great time filling in for Wendi. And Kathy did an amazing job filling in for me! When Wendi handed me the keys to the show, I decided that I wanted to do a show spotlighting 3 Los Angeles-based charities. First off, Fritz Coleman, the extraordinary weatherman from NBC4, called in, and he talked about the charity called, Valley Interfaith Council (VIC).
Next, we got a phone call from Sylvie De Toledo, the Founder of Grandparents as Parents (GAP). Sylvie is an amazing woman and she talked about the organization and also the fact that she is one of the Top 25 nominees in the CNN Heroes showcase. And this is out of over 10,000 individuals and organizations nominated!
Finally, Kathy spoke on behalf of the amazingly compassionate charity called Dirty Dog Squad, an animal rescue organization.
We certainly missed Wendi this week and I look forward to having her back next week and hearing all about her adventures at the Direct 2 Consumer Convention. But today was a really nice breather to spotlight some amazing individuals and charities doing some incredible things for people and animals! Stay tuned next week for Wendi and more direct response!
Below are the websites of all the charities mentioned in the show. You should go to each of them and learn something about them and perhaps donate your time or money. Thanks for listening!
Valley Interfaith Council (VIC) www.VIC-LA.org
Grandparents as Parents (GAP) www.grandparentsasparents.org
Dirty Dog Squad www.dirtydogsquad.org
Project Don’t Go Back (PDGB) www.PDGB.org – I did a “shout out” at the end of the show for this organization. They are amazing as well. They are doing outreach for men who live in halfway houses who have been released from prison and jail and offer them aide and support in their transition back to the outside world. Be sure to check them out.
You can listen to the show or download the show and listen later at the following links:

Just the two of us…

Sometimes I just like to take the hour to talk, opine and have good time with Peter.  So join us.  I talk about the D2C Conference coming up and try to hit on the 3 biggest mistakes one makes in bringing a product to market.  I don’t quite finish the 3rd, so we’ll do another show on that next month.  Although I love all of my guests, I really love to hear myself talk!  Thanks for listening.

Listen/Download this show at my iTunes Podcast page:   https://itunes.apple.com/us/podcast/just-the-two-of-us…/id513363396?i=168319046&mt=2

Donna Has An Offer For You…

Donna Krech, Founder and CEO of Donna Krech & Co., has created an empire devoted to equipping and inspiring female professionals around the world.  With more than 100,000 members in her online and offline programs, and more than 200 physical locations using her systems for success.  Donna shares her personal story of coming from absolutely nothing to building empires.  GO TO www.PurposeLedProfit.com – and GET A FREE product to determine your purpose and how to build your income from your purpose.  But wait there’s more!  Donna is a professional speaker, she has shared the stage with such well-known speakers such as Jim Rohn, Brian Tracy, Zig Ziglar, Vince Lombardi Jr., Bob Proctor, Loral Langemeire and….drum roll – Wendi Cooper!   Sponsored by www.DirectAvenue.com  – where brand meets direct response.

 

Listen/Download this show at my iTunes Podcast page:  https://itunes.apple.com/us/podcast/donna-krech-founder-ceo-donna/id513363396?i=167627039&mt=2

RED is the new color of money!

Saturday mornings on your local stations is filled with infomercials – in fact there are entire stations dedicated to only airing 30 minute infomercials.  Patrick Raymond, Owner, Writer, Executive DR Strategist (I left out the TV as I had that expression) of Raymond Entertainment Direct, {RED} brings 21 years as a creative professional to the table and the microphone.  Today we discuss how direct response creative agencies (now being called branded entertainment) are very different than general market agencies. We’ve been doing performance based marketing for 20 years – so our clients (RED’s and CSRP’s) rely on us for much more than to produce a commercial.  Learn what it involves and how deep the client relationship runs.  Today we dish about using celebrities; what Kathy Ireland is up to; secrets to great testimonials, and much much more.  (You saw that one coming!)  I love when I have one of my close colleagues (and competition) on the show – it’s just so much fun to talk shop and leave some great direct response marketing tips for everyone to enjoy!  The C Spot is unplugged conversation – we just let it flow.  Enjoy the Show!

Listen to the show here:  https://itunes.apple.com/us/podcast/september-5-2013/id513363396?i=165746713&mt=2

Fritzmania!

On The C Spot last Thursday was Fritz Coleman, Southern California’s “Best Weathercaster” – [NBC] Channel 4 News since 1982; a stand up comedian and  serious humanitarian, Fritz has been honored for his dedication to community service many times.  In 1999 the City of Los Angeles named Fritz Coleman the “Treasure of Los Angeles.” He received the  Humanitarian of the Year Award from the US House of Representatives for his fundraising efforts on behalf of the American Red Cross.  In 2004 Fritz received two Humanitarian Awards, one from the Shelter Partnership and the other from the California Hospital Medical Center.  Fritz’s love for life and family is his nature.   No wonder he also loves to be a stand-up comic.  Fritz has performed at The Improv and The Ice House, and on September 28, 2013 he’ll bring his act,  “Fritz and Friends an Evening of Comedy” to VIC (Valley Interfaith Council) www.vic-la.org, in support of its assistance program for the elderly.  What drives Fritz Coleman?  What’s it like to be on TV for 31 years talking about the weather? How did Fritz inspire me to get closer to the open mic?    You may be thinking, “what has this got to do with marketing?”   It has everything to do with marketing! Whenever I can use my show to bring attention to serious and worthy causes then The C Spot IS the marketing tool.  Internet radio reaches around the world.  Internet radio lives online in podcasts forever.  It’s available to share and download 24/7 365!   What better way to keep a cause alive than to do so through Internet Radio?  It’s the smartest marketing tool today!   It is our responsibility as humans to use our voice to make this world a better place.  Of course, in true Cooper style, I reveal secret Fritz sightings as far back as 1989 on Sunset Blvd., and bring to light 3 degrees of separation that we share on many levels.  Remember, September 28, 2013 at 6PM at VIC 818-880-4842 ext 3002 for donations, tickets and VIP seating and reception – it’s sure to be Fritzmania!  www.Vic-la.org – delivering over 350,000 meals on wheels a year and so much more!  Thanks for listening!

Listen to the podcast of the show here:  https://itunes.apple.com/us/podcast/fritzmania!/id513363396?i=165178133&mt=2

BEFORE NOW – Rock and Roll with a Twist!

Jose Luis “Chocs” Campos sent me an email asking if he could be on The C Spot to promote his band, Before Now, and their gig at The Mint on August 16th, in Los Angeles.  I didn’t hesitate, even though Alternative Rock is not my thing, as I admired his passion to market the band.  I agreed as long as we talked about what it takes to self market an Alternative Rock and Roll band and build a following in today’s digital space.  Chocs came to L.A. In 2004 from Mexico, to pursue his dreams and is quite the established “new generation master of percussion.”  Chris Poulson, drummer turned Lead Vocalist, joined us in-studio.  Khris Campbell and Kevin Wolfe, the other 2 band members unfortunately couldn’t join us.  I fell in love.   With these two extremely talent young men with a desire to Make it No Matter What!  This is what I’m talk’n about when I say, “bringing a product to market even if the product is you”, and why I love The C Spot.  “Rock and Roll is really here to stay!”  http://www.beforenowmusic.com tells it all!  http://www.joseluiscampos.com/   http://www.kevinwolfe.com/   http://www.kriscampbell.com/  http://www.chris-poulson.com/  – Enjoy!