How many people fit in the studio at one time? You can read their accomplishments and bios below, or take the easy way out – JUST LISTEN TO THE SHOW!!!!
Here’s the link to listen to/or download the show: http://ow.ly/qpQHo
The ARCHEUS AGENCY is a media production + marketing firm that develops and produces programming for both television and digital media that incorporates innovative revenue streams through expanding brands and increasing sales of products/services sold directly to viewers.
Cindi Anderson, PhD
An executive at several of the premier direct response television companies over the last two decades, Cindi Anderson is now a successful independent strategist, writer and creative producer in both the advertising and direct marketing industries. Her recent successes include the launch of Murad’s Resurgence skincare line for Launch DRTV and Stiefel’s Max Clarity acne line for Euro RSCG. Most recently, she has been collaborating with Patrick Raymond of Raymond Entertainment Direct on many successful international product launches, including The Torpedo kitchen appliance, Push-Up Pump fitness hit for Emson and Miracle Skin Transformer beauty sensation for Atlantic Coast Media Group.
Susan Agostinelli has a vast range of experience in the TV and filmmaking community, including finding and building new talent in to award winners and turning companies in to overnight successes. Her journey began at MTV on legendary shows Club MTV and “Unplugged”, then as Jr. Writer working on notable hits like “Sex In The 90s”. Gravitating towards warmer climate, Susan left NYC for LA and the world of post-production in music videos and commercials at Propaganda Films. Here she found herself in dark edit bays for months with likes of legendary directors Michael Bay, David Fincher, Nigel Dick, Mark Romanek and more… it was then that she learned to edit and she cut the first Pearl Jam video.
Cameron Casey studied Industrial Design, Graphic Design and Media Communications in San Francisco and began directing commercials and music videos while in college. Moving to Hollywood he forged a successful career in the entertainment industry that has spanned television, film and digital media. After almost 20 years in the business Cameron brings a unique skill-set as executive producer and director with experience in all aspects of direct response, digital content, broadcast, film, and commercial production. Cameron has worked with top brands across the US and internationally for Max Factor, Estee Lauder, Chanel, Unilever, P+G, Panasonic, Apple, Mercedes and Jaguar. His work with celebrities is vast, helming hundreds of hit music videos for Missy Elliot, Ice Cube, Warren G, Jay Z, Stevie Wonder, Phil Collins, Tears for Fears, Goo Goo Dolls, LL Cool J, Aretha Franklin, Chaka Khan, Mel C,
Gary studied Advertising and Visual Communications at the Art Institute of Pittsburgh. An imaginative kid at heart, Gary created licensed products for toy lines such as Stretch Armstrong and The Nine Lives of Claw while still in college. After graduation he quickly became an agent of change in Advertising, preaching connecting with consumers at a deeper, more emotional level. Gary helped create groundbreaking campaigns for clients like Mazda (Zoom-Zoom), Expedia, Sherwin Williams, Coleman and Kay Jewelers. Then he hit the Direct Response market hard while managing the creative for ADT. ADT hit record sales for new security installs and had their best year ever with the launch of ADT Pulse.
Gary’s unique ability to combine innovative brand strategies with direct response fundamentals helped created some of the most successful DRTV campaigns in recent history. Nobody has led more award-winning DRTV campaigns than Gary since 2011 — winning 12 Moxie Awards over that stretch. But it’s not really about the awards, is it? Campaigns for Icon Health and Fitness launched at an 8 to 1 ratio, while campaigns for the Microsoft Store launched at a staggering 17 to 1 and, even hit an astounding 56 to 1 ratio over Black-Friday weekend.