Jose Luis “Chocs” Campos sent me an email asking if he could be on The C Spot to promote his band, Before Now, and their gig at The Mint on August 16th, in Los Angeles. I didn’t hesitate, even though Alternative Rock is not my thing, as I admired his passion to market the band. I agreed as long as we talked about what it takes to self market an Alternative Rock and Roll band and build a following in today’s digital space. Chocs came to L.A. In 2004 from Mexico, to pursue his dreams and is quite the established “new generation master of percussion.” Chris Poulson, drummer turned Lead Vocalist, joined us in-studio. Khris Campbell and Kevin Wolfe, the other 2 band members unfortunately couldn’t join us. I fell in love. With these two extremely talent young men with a desire to Make it No Matter What! This is what I’m talk’n about when I say, “bringing a product to market even if the product is you”, and why I love The C Spot. “Rock and Roll is really here to stay!” http://www.beforenowmusic.com tells it all! http://www.joseluiscampos.com/ http://www.kevinwolfe.com/ http://www.kriscampbell.com/ http://www.chris-poulson.com/ – Enjoy!