In-studio today is actress Alicia Coppola who has just launched her first book “Gracefully Gone.”   Alicia is an actress, mother, wife and passionate, raw and authentic author who tells her story of losing the love of her life, her father.  Creatively compiled and told through actual memoirs of her and her father’s, it’s a story of a young girl coming of age while losing her father to brain cancer.   One could call it an easy enjoyable read.  I call it the ultimate consumer experience. And that, in marketing, is the golden egg.

But, bringing a book (product) to market is a huge challenge even for a celebrity.  A chance meeting in the bathroom of Fantastic Sam’s was key to Gracefully Gone being available on Amazon and Barnes & Noble today.   For those of you thinking about writing a book, any kind of book,  self-publishing AND bringing it to market, this is the right spot for you!

Download/Listen on iTunes  http://ow.ly/mvtW2