Rise above JCP – Rise Above!

Branding expert David Brier of www.RisingAbovetheNoise.com joins me for an unplugged, unscripted, and never boring LIVE 50-minutes.  If you’ve ever wondered about branding, or get it confused with marketing, or trademarks, or whatever (now I’m confused), then this riff session is brilliant and entertaining.  Plus, I’ve been waiting to discuss the recent nightmare of JCP, I mean JC Penny, and The GAP’s failed attempt a couple of years ago, at rebranding.

Little did I know that my dream would come true today but even better,  David boasted about the blog he penned for Fast Company, or was it Forbes, that sent The Gap [new brand attempt] into a state of total crash and burn!

David is a total ninja; a Fast Company expert blogger; a SlideShare ROCKSTAR and total branding genius.  But wait there’s more!  David received 1st Place in the 2013 Shorty Awards, (Oscar of Social Media).  Enjoy and thanks for listening.

http://ow.ly/lFqCX

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