DRTV Magic!

Rick McIntosh, owner of McIntosh Productions, (www.drtvmagic.com) is my rock’n guest today! Rick has had 8 DRTV hits in the past couple of years, which in itself is a miracle because only 1 in every 3 DRTV commercials tested makes it out of the gate. There was only one glitch! I couldn’t get Rick on the phone so the first 10 minutes! It’s live radio beamed across the universe and so I knew sooner or later it had to happen to me. Rick simply couldn’t get his IPHONE to slide open when I was calling! We all know that’s the greasy finger syndrome and Apple really work on that.

Today we discuss DRTV late night YELL and SELL commercials and why they make so much damn money. We have a lot of fun because Rick and I go way back, and we are not afraid to reminisce about Billy Mays, Sully, Vince Offer, Bill McAlister, and other great, and not so great, people in DRTV.

You see, in a very small industry that makes a huge amount of money for many, producers are often the last to get the credit. My question to Rick to is is, why? Because unlike any other advertising medium in the world, DRTV producers take on so many hats and then are the ones left in the corner when the marketer doesn’t execute the backend properly and then judged by that failure. This show is rated 5 Stars! Check out Rick’s work at http://www.drtvmagic.com!

Listen on iTunes: http://ow.ly/lFhbb

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