After 70 shows, I’ve decided to test the waters on going solo on this show from April 25th.  Well that is with my guiding light, Peter the Producer at my side.  Today I pontificate, as Peter patiently listens, on conceptualization and the challenges of taking an “interesting” product dealing with a bodily function and delicately finding a concept that will resonates with the consumer.  Among the challenges was, how to overcome and obtain approval from TV station’s Standard and Practices as well working with the budget requirements of a new startup.

I know you are listening because www.SquattyPotty.com had it’s highest spike in traffic  during The C Spot, for the month of April!  Yippee!  Squatty Potty will be launching its new branded campaign on May 28th, 2013.  Coming to a screen near you!


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