I have wanted to have Joe Jaffe on my show ever since we met one cold and dreary night in Indiana. Although I didn’t have a radio show at the time, nor did I ever think I would but since I do now, it’s a good opening for the show notes. Joseph Jaffe is a marketing and advertising expert and successful author of 3 books “Life after the 30 Second Spot”, “Join the Conversation” and “Flip the Funnel”. All must reads (me included – I must read them!) Joe’s attitude and passion for doing the right thing and truly seeing the bright side is complemented by his sense of humor and engaging presence. Of course his knowledge, creativity, and expertise always leave his audience with much to think about. Joe’s latest venture is “Evolution” – or is it “Evolation” hmm. His new company is a unique play on marrying start ups with brands. It may sound odd, and it is different, but it’s really worth a listen because there is something to this “link” that is really helping start ups and brands come together in a very contemporary way. If you think you may have the NEXT BIG THING then listen to what Joe has to say…personally, I could listen to Joe all day, and I think he could listen to Joe all day, but hey don’t we all listen to ourselves all day anyway? You can find Joe at www.startupforbrands.com and www.jaffejuice.com – or you could just Google… “Joe”. Thanks for listening and enjoy, life.