My guest this week was Jeff Young (Executive Producer/President of Direct Response) – Jeff is a direct response veteran who joined ShadowBox Pictures as a principle in 1996. His talents and expertise helped launch successful direct response campaigns for Neutrogena SkinID, Turtle Wax, FullBar, DISH, FocusFactor, Zestra and Arm & Hammer among many others. Prior to ShadowBox, Jeff began his career in production and entertainment in Los Angeles in the mid 1980’s. He has been the executive in charge of production overseeing hundreds of millions in sales of direct-response television campaigns. If you are curious about “direct response television production” the why, when and how of it all – this is a fabulous show to learn why today direct response is growing faster than ever on all levels of marketing and advertising.