Today The C Spot features guest expert Rick Petry a long time colleague and direct marketing professional. Rick helped build Tyee in Portland, and then transitioned with Tyee as it became part of Euro RSCG, which is now called Havas Edge (I think there was one more name in between Tyee and Euro). On his own since 2005, Rick helps B2C and B2B marketers optimize campaigns for both products and services. Just wrote his 100th column for Electronic Retailer magazine and produced a hilarious sizzle for Direct Response Marketing Alliance (DRMA) Marketer of the Year event in September 2012.
As the only male member of the online site – www.Birchbox.com – you can bet he’s an interesting guy.
We talk Obama, BirchBox.com, House Youtube, MySpace Closet, Jennifer Lopez in a Fiat, Facebook Exchange’s love for direct response and our love for scarcity tactics. Wait for it…there really is more – but time is running out so listen now!
www.rickpetry.com @cspottalk @cdirectresponse available Itunes Podcast Free download.