It’s a hot summer night and my front door is open for fresh air. The only problem is my MOJO just flew right out.
It irritates me to no end when I write a blog that’s eloquent and incredibly insightful and it disappears when I save it.
Since I am no longer in the mood to be eloquent or insightful, I’ll cut right to the chase.
Why is marketing such a pain in the ass? Okay, better said, so difficult? After all it appears to be fun, cool, creative and pretty easy. I mean how difficult could it be to think up…JUST DO IT! or GO WORLD or for that matter…PRICELESS.
Inventors, entrepreneurs, artist, actors, musicians, authors, small business owners, fitness gurus, celebrities [with their token products] mom and pop, Fortune 500 companies, bascially think it’s so darn easy. On top of that, they all know exactly what [you] need to do.
I can still hear the gal on the other end of the phone last week clearly spelling out exactly how the marketing of her product/invention will be done. I mean she might as well have been Spielberg. The reality is, she was totally off base.
I can go with it if it’s P&G. But after 20 years, I still struggle with saying…”don’t quit your day job”.