c spot talk

Tag You’re It!

Wendi Cooper — Tue, 14 May 2013 01:00:39 +0000

Scott Kawolchek, CEO of Direct Avenue Media Agency www.directavenue.com returns for a focused conversation on direct response short-form commercial time and how lengths and tactics play into your success. Learn what strategy works and what doesn’t, and why. Find out why direct response is not bought in CPM’s or GRP’s. (I don’t even know what those really are and am proud to admit it.) This is a very relevant topic.

Scott is one of those guys that knows way too much, and is way too nice! If you think you can, or can’t afford a direct response television campaign, or think you want to drive your product to retail using one, then think again my friend. Think again. Well, listen first and then think again and decide. Knowledge is power and this is where you will get it without any hipster jargon or “swag”. Thanks for checking in! Enjoy.

http://ow.ly/kZRgP

Who’s Being Anti-Social Now?

Wendi Cooper — Tue, 14 May 2013 00:54:29 +0000

Welcome to my second solo show with my sidekick, Peter the Producer. On this show, from May 2, 2013, I totally go on a rant about Social Media and marketing. So much that when I looked up at the clock there was only 10 minutes left in the 50 minutes program. [Sorry Peter, but you are to blame for getting me started – LOL] I guess being unplugged and opinionated was exactly what I needed to share my thoughts on “social and marketing,” which really isn’t much. How can you optimize your brand’s social? Well maybe you can’t.

http://ow.ly/kZR7z

Unplugged!

Wendi Cooper — Mon, 13 May 2013 23:52:16 +0000

After 70 shows, I’ve decided to test the waters on going solo on this show from April 25th. Well that is with my guiding light, Peter the Producer at my side. Today I pontificate, as Peter patiently listens, on conceptualization and the challenges of taking an “interesting” product dealing with a bodily function and delicately finding a concept that will resonates with the consumer. Among the challenges was, how to overcome and obtain approval from TV station’s Standard and Practices as well working with the budget requirements of a new startup.

I know you are listening because www.SquattyPotty.com had it’s highest spike in traffic during The C Spot, for the month of April! Yippee! Squatty Potty will be launching its new branded campaign on May 28th, 2013. Coming to a screen near you!

http://ow.ly/kZMVY

Human Magnets

Wendi Cooper — Tue, 23 Apr 2013 08:40:06 +0000

Ross Rosenberg, an addiction specialist, national speaker and author of “The Human Magnet Syndrome — Why We Love People Who Hurt Us” was published by Premier Publishing in 2013 and has just hit the “digital” shelves. I just love marketing advice from a psychotherapist – after all isn’t understanding what humans need and want? We all want to realize our dreams but at times we may want to just give up too. Find out in 50 minutes what you can do to shift your career, business or “dream” as you take away marketing psychology you can use for just about anything! Thank you Ross! Your insight is what makes The C Spot not only a place to learn, but a place where life’s lessons, and the light that is created from them can be shared. If you are wondering how to “bring a product to market, even if that product is you…then the C Spot is the spot you need to be…and listen” Find Ross’ book at www.rossrosenbergtherapy.com

Listen/Download/Subscribe at iTunes-

https://itunes.apple.com/us/podcast/april-18-2013/id513363396?i=151570348&mt=2

Crawford like the Salad Waldorf like Cindy

Wendi Cooper — Tue, 16 Apr 2013 06:26:01 +0000

If you have ever wondered what it would be like to write direct and produce infomercials or what it takes to have one produced, then today’s show is for you. Jim Crawford and Marsha Waldorf are a husband and wife powerhouse who together make-up what the direct response industry calls THE POWER COUPLE. We talk creative but we also talk about why “producers” are so different in the direct response space than any other. It’s a great show when my competition joins me in-studio and stays for another hour after! Learn how the backend plays into the creative an important factor that most creative / producers do not pay attention to. Visit Jim and Marsha at www.Waldorfcrawford.com or just give them a call. Trust me you will be in great hands! Come visit us on Facebook – C Spot Talk and get in the conversation. Thanks for listening…and sharing!

Listen on iTunes: http://ow.ly/k6fye

Chris Steele: Upholder of Justice, Entrepreneurs & Trampolines

Wendi Cooper — Thu, 04 Apr 2013 19:59:20 +0000

My guest this week was Chris Steele. He is an actor, spokesman, entrepreneur, radio show host and advocate for entrepreneurs all across America. He is being considered for a role of playing a superhero on a TV show which is apropos: Chris is the most handsome guy I know in all of Direct Response if not all of the television-hosting space. Unfortunately, I didn’t get to sit across from him and look at him while interviewing him since he was calling in from his office. If you want to see how handsome Chris is, go ahead and Google him, just be careful because you never know what might come up! Chris makes sure to clarify to Google “Actor Chris Steele” so you don’t get any surprises! (Or, you can just go to: http://www.actorchrissteele.com)

Besides acting and being a spokes man, Chris is a true family man and he is a great free spirit. He and his wife and kids rented an RV for one year and traveled across the whole country homeschooling the kids along the way while exposing them to all of America. Next, Chris realized the potential of recreation and exercise with trampolines and opened up his own huge trampoline center. Finally, he has a weekly radio show called American Underdog (www.americanunderdog.com) which actually has a format quite similar to mine. He interviews entrepreneurs from across America and advocates for them and gives them helpful tips as well as giving them a platform to market their invention or product. By the end of the show, Chris and I both came to the realization that everybody is really connected and the service we provide for people out there is really great because it gives us the opportunity to help so many people expose and market themselves and their products. And what is better in life than the satisfaction of knowing that you helped someone else! I will be at the Response Expo next week so I will be replaying my show from December 20, 2012 interviewing the inspiring Peter Soby. I will be back live next Thursday, August 11. Until then… Go out and find somebody to help or do a good deed for!

https://itunes.apple.com/us/podcast/march-28-2013/id513363396?i=142003895&mt=2

Google me “JOE”

Wendi Cooper — Sun, 24 Mar 2013 08:56:36 +0000

I have wanted to have Joe Jaffe on my show ever since we met one cold and dreary night in Indiana. Although I didn’t have a radio show at the time, nor did I ever think I would but since I do now, it’s a good opening for the show notes. Joseph Jaffe is a marketing and advertising expert and successful author of 3 books “Life after the 30 Second Spot”, “Join the Conversation” and “Flip the Funnel”. All must reads (me included – I must read them!) Joe’s attitude and passion for doing the right thing and truly seeing the bright side is complemented by his sense of humor and engaging presence. Of course his knowledge, creativity, and expertise always leave his audience with much to think about. Joe’s latest venture is “Evolution” – or is it “Evolation” hmm. His new company is a unique play on marrying start ups with brands. It may sound odd, and it is different, but it’s really worth a listen because there is something to this “link” that is really helping start ups and brands come together in a very contemporary way. If you think you may have the NEXT BIG THING then listen to what Joe has to say…personally, I could listen to Joe all day, and I think he could listen to Joe all day, but hey don’t we all listen to ourselves all day anyway? You can find Joe at www.startupforbrands.com and www.jaffejuice.com – or you could just Google… “Joe”. Thanks for listening and enjoy, life.

Passion & Love Etched in Stone!

Wendi Cooper — Sun, 10 Mar 2013 10:11:04 +0000

I am so blessed to have two of the most creative people I have ever met on my show today – Jay and Crystal Nadeau of the Nadeau Collection, . The most inspiring young couple that took a passion for artisan tile work, and created a world renown brand. This is a true entrepreneurial heartwarming story of a couple that complement each other and make this world a better place. Here is a tidbit about their creations, together. www.nadeaucollection.com

Translating design influences from throughout the world and across time, the Nadeau Collection celebrates the artistic heritage of ancient and indigenous cultures, as well as modern Asian, Indian, European, African, and South American folk and fine art traditions. The Nadeau design team eagerly explores these sources for new patterns while experimenting with size, scale, and selection of stone and glass. The end results are designs that enable the natural beauty of these tiles to complement the unique character of your home.

Every show brings something new to the curious about bringing a product to market even if that product is you, and today it couldn’t have been more true.

https://itunes.apple.com/us/podcast/march-7-2013/id513363396?i=135447155&mt=2

DOWNTOWN LA, ITALY, ART & THE LEFT BRAIN

Wendi Cooper — Mon, 04 Mar 2013 00:42:52 +0000

My guest in-studio today is Anyes Galleani, www.galleani.com, as a visual artist/photographer living in downtown Los Angeles since 1992, Anyes put the “art” in L.A.’s downtown “Art District” and is one of a handful of preeminent local visual artists. Over the years she created photomontages (before photoshop), collages, digital art, videos and paintings. Her evocative work has been featured in dozens of magazines, venues and exhibits and has been complementing residential and commercial and corporate environments for the past 15 years.

You might be asking how does a visual artist fit into the show’s core topic of “Bringing a product to market even if that product is you”? Well, artists (including actors, writers, musicians, etc.) lament about their creativity and passion, but are not very good nor interested in business and marketing. This can be a problem! Anyes is not only a remarkable visual artist but her left brain works too for business & marketing. It should have been a “good thing” but it was distracting…tune-in to find out how she tamed here left brain and tackled her personal fears. This is a must listen because metaphorically speaking we are all hanging on a wall open for criticism.

Anyes was born and raised on the Italian Riviera and came to California in the 1980’s to study film and photography – she soon found herself photographing celebrities and off on an amazing journey in life. I’ve been lucky to be part of that journey for the past 17 years. There is no one quite like Anyes Galleani!

Make sure to visit www.galleani.com – or Google her…:)

You can listen to the show or download it as a podcast on iTunes at this link:

https://itunes.apple.com/us/podcast/february-28-2013/id513363396?i=134626463&mt=2

Please be sure to leave a review! And Like us on Facebook – C Spot Talk!

Does it always rain on Portland?

Wendi Cooper — Tue, 19 Feb 2013 10:12:40 +0000

This week I too am a listener and what a fun, interesting, wacky, eclectic, looking-for-love, subconscious kind of Valentine’s Day show today! With great featured guest, Certified Hypnotherapist JOE TABBANELLA, his wife [and former guest] ANTOINETTE PERAGINE, (Tony and Tiny of Tony and Tina’s Off Off Broadway play) and gracious callers Portland and Jennifer, discuss how to use your mind to get what you want out of life. Then there was Peter who was stuck in the parking garage because the elevator wasn’t working and since Peter is confined to a wheel chair Tracy decided she would patch him from the depths of “Hell”. Although I have to disagree on “Hell” as I think the parking garage is a lovely place where I find Carlos, an angel in disguise each week. Tracy Metro does take us on a wonderful departure from “marketing” talk but I’m back on the 21st to get those engines started again! Take a listen and learn how to get what you want in life and how hypnosis can help!

Download or play the show here on iTunes Podcasts. And while you’re there, why not subscribe and leave a review??

https://itunes.apple.com/us/podcast/february-14-2013/id513363396?i=133147981&mt=2